GateWay Marketing Online - 12 Steps to Online Marketing

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A successful web site requires as much planning and organization as any other marketing medium.

Please fill out the below form to give us a better idea of what you are looking for in your website. We will respond within 24 hours with a free, no obligation, estimate. If you have any questions or need any further assistance, please feel free to contact us.

Prefix:

First Name:

Last Name:

Suffix:

Title:

Organization:

Work Phone:

Home Phone:

Fax:

Email:

Address:

How did you hear about us?

Identify 12 key words to describe your purpose and benefits:

Use those 12 to write a 25 word description of your website:

01. Purpose

What is the purpose of your site? What do you expect to accomplish?

Rate your website’s objectives. Give the most important objective a “1” and the least important a “9”. Your answers will help us develop a marketing strategy for your site.

1. Objectives of your site:

To bring in new clients or customers to our location

To develop a qualified list of prospects

To increase sales by telephone or mail.

To gain a favorable impression of the organization.

To provide product information/price lists to customers.

To provide product information/price lists to distributors.

To sell products directly taking credit card information

To serve the needs of current and future clients

To strengthen brand identification.

If other please specify:

2. What will you offer on your site?

3. Describe your target audience/market.

4. Why will people want to come?

5. How will people find your site?

6. How will you build trust?

7. Why will people return to your site?

02. Structure

If you have a layout in mind for your website, a simple flowchart with the title of each page like the one below would be adaquate. This can easily be done with MS Excel, Power Point, Word, or similar programs. Alternately, if you could simply sketch on paper, scan or take a digital photo of your sketch, and send it to us it would be very useful.

Scope of Site:

Type of Site:

Website Style:

Casual
Entertaining

Professional
Traditional

Website Function:

Advertisement
Educational

Entertainment
General Sales

Informational
Online Catalogue

List 5 websites you like and why:

1.

2.

3.

4.

5.

Describe your E-Commerce needs:

03. Website and Domain Names

Website Name:

Domain Name:

No Domain? No Problem! We will register it in your name for you! Simply list at least five preferred domain names. Give your first choice a “1” and the least preferred a “5” and we will verify their availability for you!

04. Basic Page Elements

Our standard web pages include the following basic page elements:

Footer Layout
Header Layout

Logo Layout
Navigation System

Title (Browser)
Title (Page)

However, you are encouraged to select these additional services:

05. Headline Graphic

Headline graphic - custom graphic, incorporating company logo, at the top of each page.

No logo? No problem! Our Sr. Graphics designer is at your service. To design your logo, it would be most helpful to include a copy of your company's letterhead, brochure, catalog, etc. so we can see how you present your company image. Please remember that color copies in the highest resolution available of PSD, PNG, or JPG formats are best.

Photo or drawing of your product/service included?

Preferred font styles or typeface:

Preferred colors in palette; PMS, Hex, etc.?

General description, company image, feelings evoked by graphic:

06. Color & Accents

We encourage you to let your imagination run wild and even offer a way or you to view your website being built so you will know instantly if a color scheme will work.

What colors would you like for (nearest match for rough draft):

Background

Border

Font

07. Navigation Sytstems

Please select your preferred navigation systems:
(check all that apply)

Standard Systems

Image Map

Optional Systems

08. Graphics, Sound, and Video

Please select any additional media for your website:

Sound: MIDI musical background and streaming MP3/Real Audio for music or voice!

Animated GIF images: Add the power of motion without the delay of Flash!

Video Clips: Make your website come to life! From small movie clips to full streaming video, your website now has the power to not only tell but show the world what you have to offer!

09. Response Forms

Will your site require any forms:

Are you:

Selling Goods

Providing a Service

Other

Please select each additional form you require:

Link Exchange
Price Quote

Referrals
Survey

Note: We do not set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up.

10. Web Hosting Service

We've worked with dozens of hosting services -- the good, the bad, and the ugly and do not recommend hosting on your local dial-up ISP, since they too often are not well-prepared to meet specialized hosting needs. Their main business is dial-up access, and hosting is only a sideline for them.

No hosting, no problem! We offer you web hosting services tailored to your specific needs. From a simple one page website to establish your presence to a full blown E-Commerce marketing campaign; we have you covered.

Other Preferred Web Host:

Hosting Service Website:

Customer Service E-Mail:

Customer Service Phone:

11. Registration & Advertising

Please Rate your preferred forms of advertising. Give the most important a “1” and the least important an “11”.

Email Newsletters

Incentives

Internet Malls

Links Exchange

Mailing Lists

News Groups

Paid Web Ads

Print Media

Search Engines

Signature File

Site Rings

If other please specify:

12. Content & Maintenance

What forms of maintenance will you require?

Advertisements
Daily

Monthly
Promotions

Upcoming Events

These are the items that will most expedite
the design and development of your website:

Submission of
"12 Steps to Online Marketing"
(this form)

Graphics Text

Samples of Your Current Printed Marketing Materials

Note:
Send your graphics and text files as
email attachments to save time and postage

or mail them to:

GateWay Marketing Online
3252 Meadowbrook
Toledo, Ohio
43606

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