Web Designer vs. Web Developer

A Web developer, strictly speaking, builds and maintains websites. However, many people create a site from start to finish -- designing graphics and webpages, figuring out the site map, then producing the site -- call themselves Web developers, so it's a confusing term.

People who conceptualize and plan out the site are actually Web designers. Developers are the people who use some form of HTML to build the actual pages. A Web developer's other responsibilities could include optimizing graphics for the Web and producing rich media such as streaming audio or video.


Basic Skills:

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Can hand-code HTML

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Can optimize webpages to load quickly

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Can optimize websites to look good in all browsers


Advanced Skills:

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Familiarity with CGI (Forms)

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Familiarity with DHTML (Dynamic HTML)

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Familiarity with JavaScript

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Familiarity with Photoshop

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Familiarity with XML

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Familiarity with Server Side Includes

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Can deploy dynamic web technologies

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Can code and optimize Cascading Style Sheets

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Has a working knowledge of JavaScript and CGI scripting. This will become increasingly relevant as DHTML becomes more widespread and more content is generated using scripts.



Measuring a Web Developer's Experience

Senior developers manage the overall building of the website and assign junior developers specific areas to build.


Junior

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Has created at least one website

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Has updated content on an existing website



Mid-Level

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At least one year of experience developing and maintaining a commercial website

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Experience with naming conventions and setting up file structures (important for large sites)

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Can look at a visual design and tell what it will take to implement it

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Can tell at a glance how a page was put together or an entire site assembled

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Knows what functions a given line of code performs


Senior

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At least two years of experience developing and maintaining a large-scale commercial website

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Experience as lead developer or project manager

Screening a Web Developer's Level of Quality

Candidates should be able to provide URLs of previous work. This is the equivalent of a portfolio.

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HTML code should be clean and well organized. You can check this by looking at the HTML source code of sample URLs.

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Many Web development companies screen job candidates with a standardized HTML coding test. Candidates are given an image created in Photoshop and asked to turn it into a Web page using only text-based editors.

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Get references from previous clients or employers. Was this person easy to work with? Did he or she produce a fast-loading, well-functioning site?

Discover How to Hire the Right Web Developer for You

Looking at websites done for other clients is not always a good indicator of a web developer's skills, since it's hard to tell exactly what they contributed to the site and how much it's changed since they worked on it.

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If possible, you want to see exactly what they contributed. Ask what role they played in the project. Did they build the entire site or just optimize webpages?

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Be wary of self-taught folks who haven't worked in an agency or corporate setting. They might not have the training or discipline to complete jobs on deadline.

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A degree in one of the following is helpful: computer science or engineering, human-computer interaction (HCI), or architecture.

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Continued education in Web programming, interface design, information design, or multimedia production is also helpful.

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