Terms and Definitions
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Black Friday:
The day after Thanksgiving in the United States, is historically one of the busiest retail shopping days of the year. Many consider it the "official" beginning to the holiday season.
Most retailers will open very early and usually provide massive discounts on their products.
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Browser:
A software program that allows you to search for and display a web page - e.g. Internet
Explorer, Netscape Navigator.
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CGI-BIN:
A very important component if you're planning on adding any sort of interactivity to your
site like forms, shopping carts, etc. Usually comes as standard equipment, but we have seen
some of the cheaper hosts leave it out entirely. You will also find sendmail and unlimited
access to be very useful.
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CSS:
CSS (Cascading Style Sheets) are used by both authors and readers of web pages to define
colors, fonts, layout, and other aspects of document presentation.
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Cyber Monday:
The Monday immediately following Black Friday, which is the day after Thanksgiving
and the ceremonial kick-off of the holiday online shopping season. Similar to Black Friday,
one of the busiest shopping days of the year when retail stores often offer significant
discounts, Cyber Monday has in recent years become a busy day for online retailers, and one in
which online stores offer similarly low prices and promotions.
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Domain Name:
An Internet address - i.e. www.yournamehere.com.
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FTP/TELNET Access:
Even if you plan on using Frontpage to manage your site, you'll still need to have FTP
access. It is usually standard, but it never hurts to ask. FTP is used to set file
permissions and to upload your files to the web server. Telnet can be very useful for
troubleshooting CGI scripts and changing server configurations. There are some servers that
will not grant telnet access.
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Logo:
A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which
is set in a special typeface/font.
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Search Engine:
A program that is used to search for information on the Internet (e.g. Google).
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Web Hosting:
Web hosting is a service that provides individuals, organizations and users with online
systems for storing information, images, video, or any content accessible via the Web.
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Web Page:
A single document on the Internet. Each web page has its own URL or web address.
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Website:
A website, Web site or WWW site (often shortened to just site) is a collection of Web pages,
that is, HTML/XHTML documents accessible generally via HTTP on the Internet; all publicly
accessible websites in existence comprise the World Wide Web.
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Website Promotion:
Website promotion is the continuing process to promote a website to bring more visitors to
the website. Many techniques such as content development, search engine optimization (also
known as SEO), and search engine submission, are used increase the traffic to a site.
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